Passion and drive define Rock Creek Strategic Marketing, a branding and new media group dedicated to inspiring action and developing platforms that create powerful change.

Opening doors for students interested in vehicle maintenance careers, the HUMVEE School Program is a valuable educational resource offered by the Army National Guard. Faced with an aggressive timeline for fielding the program within the current school year, the National Guard turned to Rock Creek to formulate and implement an integrated marketing plan that included a program website. The HUMVEE School Program website incorporates multiple video components (also produced by Rock Creek), Flash presentations, and downloads. Among the interactive elements is a Flash presentation for exploring the specifications of the vehicle from every angle. With the message of bringing real-world adventures into a high school classroom, the website immerses visitors in the experience of operating or maintaining the military vehicle.

Based on our successful collaboration on other school programs, the Army National Guard approached Rock Creek to develop a new program that motivates high school students to achieve their fitness goals. Armed with extensive market research with educators, students, and fitness experts, Rock Creek created the Guard Fit Challenge program. The program website is an immersive experience with exercise technique videos, nutrition tips and recipes, athlete profiles, body composition and fitness test calculators, and a compilation of resources including the program’s widget and mobile app, which Rock Creek also designed and developed.

Anybill needed a website that clearly explained the features and products of their software and services. Rock Creek proposed simplifying their message by targeting audiences according to their needs—“Help with Accounts Payable” or “Help with Tax Payments”—rather than by industry. We also organized Anybill’s multi-featured process into three basic steps and defined the unique benefits for each step, making it easier for potential customers to understand Anybill’s services even before they talk to a sales representative. Based on this strategy, Rock Creek built a visually appealing website, using clear calls to action to direct traffic and high-impact imagery to communicate Anybill’s understanding of its audience.

The Raben Group, a leading social justice PR and communications firm, was looking to reassess their online presence as well as their overall brand positioning. Their existing site did little to communicate the truly unique and personalized aspects of their organization. It also did nothing to promote their vibrant and diverse culture—a critical component to who they are and the work they do. We began our process by strategically identifying the most motivating qualities that represent the core of their brand, and then systematically developing a web presence that would serve as a contextual framework to inherently communicate those qualities and confidently promote their effectiveness. By focusing on the individuals who make up the firm and using clearly positioned messaging, Rock Creek created a rich experience promoting The Raben Group’s highly dedicated and driven staff as well as the values that guide their work and lead their clients to successful outcomes.

Attracting millions of visitors a month on average, the U.S. Department of State has a highly visible online presence among a broad audience of domestic and international users. To better communicate the agency’s overall mission, impact, immediacy, and global context, the State Department turned to Rock Creek to redesign State.gov and DipNote, the agency’s official blog. We worked to develop a more refined aesthetic to engage domestic and foreign visitors, communicate wthe agency’s messages in real time, educate visitors regarding U.S. foreign policy, and connect users to State Department resources. The new design complements the agency’s position as a global leader, using clear design components to communicate with American and foreign visitors. The user interface introduces a new level of navigation and several callout areas to allow users to more intuitively access resources and information regarding the State Department’s mission and work. Additionally, the redesigned site showcases and integrates the agency’s varied social media channels, creating a dialogue between American citizens, international visitors, and the State Department.